NIVOO3 writes a new storyline together with McDonald’s Belgium

How can the atmosphere and the look & feel of a restaurant influence the consumer’s behavior? How can we make a difference for the various consumer groups? How can these concepts be used in a meaningful way and what is the role of all parties involved?

Imagine… a space especially designed for you with the only goal to impress you, where the client is the center of attention and where young and old, man or woman, … has his own place that matches with his world.

In a fast moving society we all feel the need for change, a trend that is also on McDonald’s his mind.  Consumers desire more and more when visiting a restaurant and this requires new insights, knowledge and skills.

How can the atmosphere and the look & feel of a restaurant influence the consumer’s behavior? How can we make a difference for the various consumer groups? How can these concepts be used in a meaningful way and what is the role of all parties involved?

McDonald’s Europe is taking the lead for the design of the different concepts.  These concepts are designed for an own target group, tailored to the client’s needs and reflect the passion of the brand. And it is McDonald’s his goal to give a clear message in their designs.  They communicate on a regular basis about how they want to reduce their impact on the environment and their environment friendly initiatives.  The consumer and his conscious play a main role in the design.

Nivoo3 was an important partner for the new McDonald’s restaurant in Beringen. And more importantly it was the first time that the new interior concept “Geometry” was implemented in Belgium. By using color accents, playful shapes, geometric graphics, … and mixing these elements with fixed and aligned materials it gave this branch a modern and fun look. The presence of wood gives the interior a warm character. We as a partner are really pleased that we were able to be part of the implementation of this concept.

In our role as concept keeper, Nivoo3 is responsible for the integration, the guidance and the evaluation of the concepts. Our aim is to emphasize the strengths of each concepts, to let the rooms speak for themselves, to avoid obstacles and to create a perfect flow. Of course in close collaboration with McDonald’s Belgium.

We are always keeping the wishes of the franchiser in mind.

Our team is not only responsible for the transformation of the concept to a suitable lay-out, but also for the creation of the plans for tender and execution but also calculation, planning and follow-up onsite. During the whole process it is important that all the elements within the concept are implemented in a correct way.

Thanks to a very good partnership with the team of McDonald’s and the different contractors we have achieved this beautiful result.